Shine On Living is a beach-based company established with three primary objectives in mind:

  1. To deliver unique, high-quality, eco-friendly products

  2. To partner or collaborate with other businesses

  3. To do good, reinvest in our community, or as we like to say… Shine On!

Our popular Lotion Bar promotions show that locals and visitors to the Emerald Coast and Scenic 30A welcome unique, natural, chemical free skin care. The sun and the elements make our skin thirsty. Re-hydrate with the finest and most unique moisturizers and nutrients that Nature has to offer from the beaches along Scenic 30A to anywhere beyond!

We're Proud to Represent

Shine On Living Product Lineup

Shine On Living & 30A SOL

We offer natural, eco-friendly, restorative skin care products, formulated for the golden sun, sugar sand beaches and emerald waters along Scenic Highway 30A and beyond. Look for Shine On Living products in finest resort retail locations and spas.

Absolutely Natural Product Lineup

Absolutely Natural

Luxurious skin care, sun care and spa care products. We are the exclusive distributor for Absolutely Natural products in the Florida Panhandle. Look for us at coastal markets, festivals and in the finest resort retail stores, spas and salons from Port St. Joe, FL. to Orange Beach, AL. Absolutely Natural supports sea turtle rehabilitation, rescue and awareness and the fight against breast cancer.

To inquire about carrying Absolutely Natural,  or Shine On Living products in your store, beach service or spa, please contact us. Also look for us at one of our "Lotion Bar" kiosks at festivals, markets and events along Scenic Hwy 30A and the FL Panhandle. Shine On Living, LLC is also available to assist in the development of private label skin care products, amenities, gift sets, etc. To discuss your ideas, please contact us.

A 30 Year Dream Becomes Reality

Our relationship with Absolutely Natural is based on a friendship that started over 30 years ago. In the late 1970s and early 1980s local "beach boys" possessed the best knowledge of skin protection, tanning and how to get the most out of a summer vacation to the beach. Keith, Bob and Charley were part of that scene. When resorts in Hawaii asked for chemical free sunscreens that would not endanger their natural reefs, Charley and Bob responded with an innovative chemical free sunscreen and an aloe / rosehip after sun conditioner which became the foundation for Absolutely Natural.

Over the years as major resorts added spa services, Bob and Charley developed innovative natural-sourced products to satisfy their needs. Today, Absolutely Natural is still a family owned business based in Melbourne, FL. They manufacture over 200 spa and skin care products in their licensed facility under the Absolutely Natural brand and for private label customers.

Meanwhile, after a career in banking and the biotech / pharma industry, Keith founded Shine On Living with his wife, Melissa in November 2014. When they recognized an opportunity existed to create a line of unique, premium skin care products for beaches along Scenic 30A, they knew exactly who to call! 


Shine On Living abbreviates to "SOL" which is Spanish for "Sun". It is also a reference to "Caribbean Sol" a line of sun care products developed by Bob and sold by Keith in the early 1980s. Shine On Living is also a reference to John 8:12.

At Keith & Melissa's wedding in 1990, Bob's daughter was the flower girl.  She now works in the lab at Absolutely Natural and helped develop the formulations for the Shine On Living line.

Private Label & Custom Blends

We enjoy working with other businesses along the Emerald Coast. Michael and Erin Jordan, owners of Vivo Spa Salon in Rosemary Beach wanted to do something special for their business' fifth anniversary.  They partnered with Shine On Living to create Rosemary Revive-Mint™, a new hair/body care line exclusively for Vivo Spa Salon. The line uses chemical free and sulfate free ingredients in shampoos, conditioners, body washes and massage oils.

The Rosemary Beach Inn is also partnering to exclusively carry the line, making it available in reusable dispensers in rooms to lesson the amount of waste generated by individual bottles. Rosemary Revive-Mint™ is now available in retail sizes at Vivo Spa Salon.

Vivo Spa Salon Rosemary Revive Mint Shampoo and Conditioner

Shine On Living works closely with spa and resort clients to develop custom therapies and blends with the highest level of personal attention, flexibility and customer service. Our products are available in pro sizes for back-bar use. We are honored to count Serenity By the Sea Spa (Sandestin Hilton), Spa Pearl and the Spa at Emerald Grande among our valued partners in creating unique protocols.

Also, we have direct access to the expertise of Absolutely Natural which has an outstanding reputation for developing & manufacturing innovative products with a "local flavor" for leading spas and resorts in the Caribbean, Hawaii and around the world!